

Discover more from And It's Up to You! by Antoine Martin
Need a Boost? Hello!
I challenge leaders & decision-makers for a living, and I write this 5min weekly newsletter to share insights on leadership, management & business that'll make you thrive. The rest is up to you!
Oh, hello!
My name’s Antoine.
I’m an entrepreneur, a business coach, an Aha! Moment maker, and a university teacher. And I’ve been writing a lot for the past… ten-ish years, and I’ve started to write And It’s Up to You to challenge ambitious people just like you, through a different type of medium.
From a daily routine perspective, I have a lot of fun challenging entrepreneurs and leaders who live accross the globe and look for ways to get their business and leadership to the next level.
My luxury as a business coach is simple: I provoke ideas. I make people think differently by bringing topics they haven’t considered. And I act as a sounding board to give them a safe space where they can brainstorm and speak their mind, without any kind of external pressure.
I make them take responsibility and power over what they do. 👊🏻
I make them build strategies and revise their business models. 💪🏻
I make them create value propositions and products that transform their brands and business stories. 💃🏻 ← Ole!
I make them structure their teams differently, and I push people around them to take power (again) and shape the environment and culture they want to live in. No emoji this time.
I am also an entrepreneur, and the co-founder of Impactified.com, the first coaching and self-coaching platform out there, made for those who want to coach themselves and get to their own next level, at their own pace.
When I don’t challenge my clients, I challenge the coaches in my network to make them grow and given them (again) their own sounding board.
And when I’m not coaching anyone, I spend time writing on the topics I like working on. You can find that content on the Impactified Accelerated MBA, in case that’s relevant.
Why are we here, though? Well, I’m glad you asked.
Beyond changing the way those who can pay my fees think and work, I decided that it would be even better if I had a chance to share all that a lot more, with a lot more people, outside of the nice paycheck space.
So, here I am. Writing my Writing Manifesto.
My Writing Manifesto
It looks like this.
I write to make a difference and challenge people.
I write to make people shift mindsets, to get them to make time for themselves, to make them leave the rat race, to make them take responsibility for whatever happens (especially when you think it’s not your fault), and overall make space for what really matters.
I write with leaders in mind: how to stick with a personal vision, how to create value and make a difference, how to empower and turn others into leaders. How to build a business offering that makes sense, push a message people want to repeat, so forth and so on. I’m a business mentor & coach, remember?
But in the end, it’ll be up to you…
In the end, though, it’ll be up to you to decide what you want to do with the ideas I push or challenge.
Some ideas you’ll like. Some you won’t. And that’s okay with me.
In any case, the idea that drives me is that you only get what you tolerate. And what you tolerate will definitely be up to you!
Thanks for reading. Until next time!
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This is And It's Up to You..., a newsletter about timely inspirations & casual provocations to level up & grow. You get what you tolerate - that’s Up to You!